Not portrait, not journalistic, not commercial. OR NOT.
Somewhere between portrait and documentary photography is a style called Lifestyle Photography. Telling a story in a creative, fly on the wall manner that may or may not be staged. Sometimes a little suggestion from the photographer and sometimes not. Not posed, but perhaps a little. A little structure, but not too much. Clear enough? Hahaha.
Luckily I have been called into action a few times over the past couple of years to shoot this style for my partner. The cake eating, no BS Clairvoyant Denise Litchfield. She likes to keep her website and marketing photos fresh and up-to-date. She loves having dozens of images to choose from too. Luckily she has a boyfriend who is a photographer! Luckily, I am always looking for people to sit for me!
For the past few years I have been her personal photographer, so it’s been interesting to see the development of my own skills and our partnership connection when shooting. Denise is very specific about way she wants in terms of exposure, lighting, brand colours and the overall feel and look of the photos. That takes a lot of pressure of me! She also requires large negative spaces to put texts and call-to-action links in. Very specific.
All this can really help you as a photographer because once those constraints are in place, you can be free to explore and play.
Luckily my partner is super-relaxed in front of the camera, and I give her no direction at all. She is playful and fun and I think her personality really comes across in these shots.
The key to great lifestyle shots is relaxing. Shooting loosely, with little direction, I think they are the cornerstones of this style of photography. Fun, playful and telling a story is what you want to achieve. I think one of the keys is to embrace the imperfect shots- sometimes you don’t ‘nail’ the focus or whatever, they can still be great shots too.
Hope you have enjoyed a look at how I shoot lifestyle photography. The great thing is everyone will have a slightly different approach, and thank goodness for that!
Best wishes until next time,